Productivity and Innovation with Sun Tzu Art of War

As we know, innovation is about strategies and tactics and productivity is about people.  We can learn from people who have done it before: people who have won numerous battles for thousands of years using a proven formula: Sun Tzu Art of War. Sun Tzu (or Sūn Zǐ in pinyin) was a 500 BC Chinese general and military strategist

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The 7 Management Truths that May Shock You

There is no such thing as teamwork as long as people don't feel that there is equity in the compensation scheme. For example, people don't mind getting lower pay if the company is not doing well, but they cannot stand the fact that the bosses have high entertainment bills when people are told to cut cost. Other truths of management that may shock you at here

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How Saving Money End Up Losing Money BIG

Many people that are so-called saving money are actually wasting lots of money wthout knowing. This is because of the lack of purchasing strategy. In this course we will equip you with knowledge that makes companies like Ikea and Apple successful - having a successful purchasing strategy

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The Frightening Thing About Leadership by Example

Among all types almost everyone say that the best leadership is leadership by example. Unfortunately most people don’t understand what leadership by example is. To many people ‘leadership by example’ means that the leader must set an example. For example, if the leader ask people to work hard, he himself must work hard not just now but forever.

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22 Immutable Laws of Selling by Andy Ferrari Norman

The 22 immutable laws of selling by Andy Ferrari Norman is powerful. I just re-read it and the following are my top 10 favourite laws: 1. Facts Tell Stories Sell  2. Psychology preceds Product  3. If you Prospect, they will Respond  4. Selling is about humanity  5. To sell well is easy, to sell again is hard

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Code Course Title Start Date Finish date
CM001 COMMUNICATION POWER Jul 27, 2016, 09:00 Jul 27, 2016, 12:30
M011 EXCELLENT TEAM MEMBERS Jul 27, 2016, 14:00 Jul 27, 2016, 17:30
S012 SALES AND CUSTOMER SERVICE POWER Jul 28, 2016, 09:00 Jul 28, 2016, 17:00
L001 LEADERSHIP POWER Jul 29, 2016, 14:00 Jul 29, 2016, 17:30
S006 SUN TZU ART OF WAR FOR SALES Jul 29, 2016, 09:00 Jul 29, 2016, 12:30
S033 SALES SUCCESS SYSTEM Aug 2, 2016, 14:00 Aug 30, 2016, 17:30
F001 FINANCIAL INTELLIGENCE Aug 3, 2016, 09:00 Aug 3, 2016, 17:00
S35 SALES FOR NON-SALESPEOPLE  New Aug 5, 2016, 09:00 Aug 5, 2016, 12:30
P001 SUCCESSFUL PURCHASING STRATEGIES Aug 5, 2016, 14:00 Aug 5, 2016, 17:30
M012 HOW TO BE A BETTER MANAGER Aug 8, 2016, 14:00 Aug 29, 2016, 17:30
M006 HOW TO BE AN EFFECTIVE MANAGER & LEADER Aug 10, 2016, 09:00 Aug 10, 2016, 17:00
M013 STRESS TO SUCCESS  New Aug 11, 2016, 14:00 Aug 11, 2016, 17:30
S011 SELLING SANDS TO THE ARABS Aug 12, 2016, 09:00 Aug 12, 2016, 12:30
S009 SUCCESSFUL SALES STRATEGIES Aug 12, 2016, 14:00 Aug 12, 2016, 17:30
S28 ART OF CONSULTATIVE SELLING Aug 18, 2016, 09:00 Aug 18, 2016, 17:00
S008 HOW TO CLOSE EVERY SALE Aug 19, 2016, 14:00 Aug 19, 2016, 17:30
M009 HOW TO BE A GREAT BOSS Aug 23, 2016, 09:00 Aug 23, 2016, 12:30

Course Menu


I rate Andy and his team at Asia Trainers full 10 points. What I like about is his vivid examples and the clever use of videos to illustrate the points.
Tan B H, Director, HarnessPotential Associates Pte Ltd
Has been able to let me see things from my clients’ point of view. Makes me understand that sales is more than selling and that after sales service is just as important.
Radiyan Yahya, Prudential Assurance Co. S’pore Pte Ltd.
I had learnt about the techniques of approaching my customers. It has also given me self motivation to promote my products effectively and systematicaly. I like most is to always bring my sales kit along or to be prepared for presentation when meeting customers.
Lawrence Low, Sales & Marketing Manager, IV-X International Pte Ltd
I understand that times are different, in the past most people buy on price and sell on price. Hard selling was quite popular, however, after today, I realize that “probe selling” seems to be a better and easier way to sell.
Christopher Chng, Raydent Supplies (S) Pte Ltd
To reflect and also to take a step back to review on our plans and processes. I think sometimes we are all too overwhelmed to list sales numbers and might not be doing the right things. I rate this seminar 8 points out of 10
Wendy Tan, Asst Sales Manager, Citibank, North America

Turning Knowledge to Profits

About Us

Asia Coaching Training history started in 1996 when its founder Andy Ng was invited to train stockbrokers-to-be in financial analysis.  We were, from 2001 to 2007, the local franchisee for ActionCOACH, the world's no. 1 business coaching firm with offices in 23 countries.  Now we licensed our programs outside Singapore.

To-date, Asia Coaching Training has trained over 81,131 people in 14 countries including Singapore, Malaysia, China, Australia, Taiwan and Indonesia. We have over 81 training topics covering 3 main areas: Sales (include Marketing and Customer Service), Management and Employeeship Skills.

Our one-to-one and group coaching services have produced tangible results for our clients.  One client that has worked with us since May 2003 and is still going strong now. This client has seen its annual sales increased from S$2.2 million to S$7 million in 2008. 

Some of the clients trained by Andy include SingTel, SIM, Manulife Financial, Walton International, DBS Group, M1, Yakun, BreadTalk, Hewlett Packard, IBM, Gillette, F & N Foods, Kaplan Asia and Teleperformance Asia.